Testa Seat:
Product Website Rewrite
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Role
UX Writer, Content Designer, Copy Editor, and UX Designer
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Duration
3 weeks
March–April 2022
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Deliverables
Text Edits/Revisions, UX Writing,
About Us Page, Wireframes
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Tools
Google Suite, Google Trends, brand website
Getting Started
One of the first sections of the Testa Seat website we set out to tackle was the Home Page.
Alexander’s original text was a bit choppy and contained several typographical and grammatical errors. With a little bit of time and collaboration, I helped him communicate his vision more clearly and concisely. We continued working section by section via a shared Google Doc to revamp the text of the product website and improve SEO.
As founder and lead designer, Alexander made the final editing decisions.
More Text Edits for Home Page
Product Page Rewrite
I continued the editing and rewriting process on the website’s Products Page. The original text structure of the Products Page had good bones, but needed some rewriting and editing to make the page more user-friendly and clear. As I worked, I hoped to emphasize just how life-changing this incredible product could be for the consumer and their family.
Ultimately, I wanted potential customers to feel an overwhelming sense of hope while reading about Testa’s Adaptive Seating Systems.
(Unknowingly) Sowing the Seeds of UX Design
After completing the primary rewrites that Testa Seat was seeking, I began to think more about the layout of the website and I noticed one thing it lacked: an About Us page. When I talked with Alexander, the founder, about what made his Adaptive Seating Systems so unique, I was determined to find a way to tell this story to their customers.
Personally, one of my favorite parts of discovering a new company or a new product is reading about how that product came to be in the world, the inspiration behind it, and the little spark of creativity that led to a great discovery or invention.
I knew I could help tell the story of Testa Seat in an engaging, meaningful way.
Having yet to officially embark upon my journey as a UX designer, I later realized that the way in which I was planning the structure of the About Us page was through wireframing, albeit in my head rather than on paper. I envisioned the About Us button in the top navigation menu, alongside Home, Products, Contact, etc.
Next Steps
Once I mapped out the About Us page out in my mind, I began compiling Alexander’s answers from previous guiding questions I had asked throughout the rewriting and editing process.
This would become the foundational text that the About Us page was built upon.
The text, in Alexander Geht’s own words, appears below with minimal editing aside from reorganization and placement based on common themes. Keep in mind that these were once individually written responses to specific guiding questions I asked during the editing and rewriting process.
In His Own Words
Alexander Geht, founder and lead product designer for Testa Seat:
“This design is dynamic and follows the body shape, the seat is designed as a thin shell as a possibility to protect the body, on the other hand, to be visible as minimum as possible to make the user comfortable without the feel of assistive technology. Testa is a thin shell that protects the seed - the same as the shell protects the animal inside (Encyclopedia Britannica). It is also coherent to this seat as it is perfect for the early development stage age 1-8 as there are no good custom solutions, with the hope that it will provide optimal to the child to grow.
I took my design inspiration from the traditional interior to make it more warm and fit to the home environment working with wood and different fabrics. And at the same time, I was inspired by sport and extreme sports seats as they provide good support and looks desirable.
A custom seat that is made by fitting to the body starts around $3000, off the shelf products starts at $250+. Also, most of the systems are not portable and can be used only on the floor or as a high chair. I make my seat with customization for $700-$750 at this point.”
When asked for specific information about Testa Seat’s manufacturing process,
Alexander provided the following information:
”Digital Manufacturing Platform Includes:
SIMPLE MEASURING METHOD: Using simple measuring tools, can be measured by clinician staff and clients
TOOLING: Based on 3D Printing, an estimated tooling cost
LABOUR: 80% of the complex work made by 3D Printing and 20% assembly
SHORT SUPPLY CHAIN: Possible to deliver on the same day
The platform is covered the whole process from measuring to end product.”
After digesting Alexander’s words, I grouped similar information together by theme and created the following sub categories within the About Us page, as illustrated in the very rough wireframe previously shown:
Our Story
Our Inspiration and Design
Our Belief in Accessibility
Our Manufacturing Process
The text I composed based on the foundational text appears below:
About Us
Our Story
In nature, the “testa” is a thin shell that covers and protects the seed during development.
Just as a thin shell protects a seed, our TESTA adaptive positioning systems protect the person sitting within, allowing them to sit comfortably while providing the perfect amount of therapeutic support.
TESTA adaptive seating is minimalistic and stylish, making the person the focal point and encouraging accessibility. Our dynamic, modern design follows the shape of the body and allows the user to experience the freedom that comes with being unrestricted by the bulky confines of standard assistive technology.
Our Inspiration and Design
We took our design inspiration from mid-century modern interiors with the goal of making therapeutic positioning equipment that would bring warmth and style to the home. We wanted our TESTA adaptive seating system to mesh with the decor of the home rather than stick out like a sore thumb.
At the same time, we were inspired by scientific innovation within the field of extreme sports.
We believe that adaptive seating should always be evolving, which is why our positioning systems rely on 3D printing technology, therapeutic best practices, and sustainable materials.
Our Belief in Accessibility
At TESTA, we believe that all people and families deserve access to the best positioning systems at an affordable price. It is our mission for our products to be used everywhere, saving the family thousands of dollars that would otherwise be spent on multiple positioning devices.
We designed our seating systems to be multi-use, meaning they can be used many ways within the home and outside the home. Our adaptive seating can be used on the floor, placed on a standard chair, or placed in a standard stroller or wheelchair, increasing the mobility of the individual and their family. Our seating systems are also light and portable, meaning they can be taken along for family trips to restaurants, the park, or on vacation.
Our Manufacturing Process
Using a series of simple measurements collected by our clients’ clinicians, we design an individualized body-contouring positioning system with our parametric platform. From there, we estimate the manufacturing costs and provide an estimate to the client.
Once the manufacturing process begins, 80% of the labor is completed via 3D printing using the latest technology. The final 20% of labor involves assembling parts by hand.
At TESTA, we want comfortable, portable, adaptive seating to be accessible to customers at the push of a button. The entire process from measurement to final production and delivery will be approximately two weeks.
Reflections
Working on this product website rewrite for Testa Seat was invaluable, as it really shed light on the aspects of writing and design that I enjoy most. I am all at once a storyteller, an informational writer, a researcher, and a compassionate UX designer who wants information to be accessible to all because ultimately – knowledge is power!
Product images courtesy of Testa Seat
www.testa-seat.com